“One Word Tweets” trend: Ukraine's official account tweets “victory”

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A scenic flight on Twitter could cause slight irritation on Friday. No, the Russian war of aggression is not over. It’s just a trend among users (and apparently also social media managers from companies and institutions).

According to industry media, the American rail company Amtrak started the so-called one-word trend of using one word to describe itself on Twitter. Always lowercase. For example, US President Joe Biden tweeted “democracy” early on Friday morning German time. .

»peace«, »equal treatment« and above all: »freedom«

In addition to German authorities such as the Foreign Office (»peace«) and the Federal Anti-Discrimination Agency (»equal treatment«), the trend made it as far as Kyiv.

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And the Ukrainian President Volodymyr Zelenskyj, of all people, who repeatedly resorted to the power of social networks during the war and repeatedly countered rumors with mobile phone videos at the beginning of the Russian invasion, capitalized his word – contrary to the trend. But with an all the more important message: »Freedom«.

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